The Creative Ideas and Innovators Disrupting Healthcare


Disruption is at the core of creativity – it is a tool for change and an agent for growth. It is the art of asking better questions, challenging conventional wisdom and overturning assumptions and prejudices that get in the way of imagining new possibilities and visionary ideas.

TBWA WorldHealth and TEDMED introduce us to the leading innovators and entrepreneurs at the centre of disruption in health and wellness. Culled from TEDMED’s The Hive programme, these are the new leaders challenging the status quo and creating real transformation through a clear understanding of the intricacies of the global healthcare environment

Shirley Bergin, Chief Operating Officer, TEDMED
James Cheung, Global Creative Director, TBWA/WorldHealth